In recent years, China's exports of plastic products have achieved rapid growth. According to data released by the General Administration of Customs of China, from January to October 2010, the cumulative export volume of plastic products in China was about 6.11 million tons, an increase of 13.8% compared with the same period in 2009. Although statistically, the terminal of plastic products industry Demand is picking up, but China's plastics industry is facing a new round of crisis.
First, the price of raw materials has risen and production costs have continued to rise.
In recent years, the prices of raw materials for plastic products have been rising, and transportation and electricity prices have continued to rise. In addition, China has increased energy conservation and emission reduction this year, canceling the export tax rebate rate for some plastic products, and domestic plastic products manufacturers. The cost pressure has increased significantly, and the difficulty in exporting plastic products has further increased. Since July 15, 2010, China has cancelled export tax rebates for 406 kinds of commodities, including waste materials of plastic products such as ethylene polymer, styrene polymer, vinyl chloride polymer and polyethylene terephthalate. The scraps, which make the domestic plastic products manufacturers worse.
Second, the product added value is low, lack of scale effect.
China is one of the major producers of plastic products. There are many processing enterprises, but most of them are small and medium-sized enterprises. The technical level is relatively backward. The production of enterprises is mostly on the low-end route. The plastic products used for export in China are mostly daily necessities and handicrafts. The export of special engineering plastic products with high technical content and high added value is relatively small, and the added value of products is not high. As a result, although the export volume of enterprises is quite small, the profit is difficult to increase, which restricts the improvement of export competitiveness.
Third, the domestic related standards lag, causing the export of domestic plastic products to be blocked.
Some of the domestically produced plastic food packaging and containers still use DOP plasticizers that are harmful to humans. As the current domestic regulations have not yet clarified the maximum allowable amount of plasticizers in food containers, countries such as Europe, Japan, South Korea and other countries have introduced standards and regulations, which may cause domestic plastic products to be blocked from exporting to these countries.
Fourth, the impact of imported goods on the Chinese market, the pressure on domestic production enterprises increased.
From the second half of last year to the first half of this year, despite the impact of the financial crisis, the actual demand for raw materials in China's plastics processing industry increased by 20% year-on-year. In sharp contrast, the actual production of raw materials manufacturers of plastic products in China has decreased by 20% year-on-year, and the growth of China's plastic products market has been basically digested by imported goods. It is worth mentioning that in the Middle East, due to its unique advantages in oil and gas resources, the Middle East is becoming the world's lowest cost of ethylene production. The ethylene cost in the Middle East is as low as US$100/ton, while the Middle East has less demand for petrochemical products. 70%~80% of products need to be exported. Major petrochemical products such as methanol, ethylene glycol, polyethylene, polypropylene and styrene need to be exported, which will have a huge impact on China's petrochemical industry, especially for the domestic polyolefin industry. The big shock, so in recent years, news and discussions about the impact of ethylene in the Middle East on the Chinese market are endless. Faced with such a cruel situation in domestic competition, China's plastics manufacturing enterprises have a more pressing desire to export, and the market situation is even more severe.
In the face of many difficulties, how should Chinese plastics export enterprises respond?
First, pay attention to the adjustment of product structure, especially the production and sales of high value-added plastic products.
Although this is a bit old-fashioned, it is undoubtedly the most effective and fundamental solution. Only by paying more attention to the introduction and absorption of advanced technologies, accelerating industrial upgrading and technological innovation, and relying on the production of high-tech green environmental protection and high value-added plastic products to seize the international market, can fundamentally solve the problem.
Second, vigorously develop large-scale operations and reduce production costs.
It is also necessary to fight the iron itself. In order to compete with foreign plastic products with cost advantages, in addition to increasing the added value and scientific and technological content of the products, it is necessary to start from various links, continuously reduce the production cost, and further digest the rising prices of raw materials. The impact of the decline in export competitiveness.
Third, attach importance to the role of e-commerce products and improve the efficiency of export of plastic products.
E-commerce products provide new development opportunities for small and medium-sized plastics export enterprises, which not only can save a lot of manpower and material resources, reduce transaction costs, but also create a free and equal competitive environment and a wider range of small and medium-sized mechanical and electrical enterprises entering the international market. Cooperation space. More importantly, the export of plastic products through e-commerce makes the trading behavior more fair and transparent, and the communication between buyers and sellers is more convenient and faster, and the trade disputes can be avoided as much as possible.
Good e-commerce products, such as E-commerce products launched by Alibaba for export trade, are ¡°export-oriented¡±. Through this product, for those auto parts manufacturers that do not have good export routes and small enterprises, Options that can effectively save money while gaining substantial export opportunities;
Another example is Winwin.com's new reverse e-commerce product, Quality Supplier (BQS), which is a joint venture between Win-Win (China) and Europe's largest procurement logistics association, the German Federal Procurement Logistics Association (BME). Compared with the foreign companies facing Alibaba's ¡°export-oriented¡±, ¡°high-quality suppliers¡± are more inclined to ¡°specialize and fine¡±, that is, they only focus on the export of Chinese plastic products enterprises to the EU. Up to now, not only more than 7,000 European companies have purchased in China through ¡°quality suppliers¡±, but also BME member companies include the top 200 companies in Germany, including Siemens, Nokia, Bosch, BMW, Volkswagen, and Messer. Des Benz and other world-renowned companies, so "quality suppliers" in the promotion of plastic products exports can be described as unique, is China's plastic products exports to the EU is an excellent choice.
Fourth, the use of plastic futures for hedging, reasonable risk avoidance.
The listing of futures such as PVC, PE, PPS and other bars also provides a platform for enterprises to avoid price risks to a certain extent. Because there is no crude oil futures in China, and a large number of domestic small and medium-sized plastic products manufacturers and traders can not use the outer disk crude oil for hedging, plastic products manufacturers choose domestic plastics for future hedging, which is also a means to avoid risks.
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